WHY THIS MATTERS
The problem is real
Per the Center for Disease Control, drowning remains the leading cause of unintended, injury-related death for U.S. children ages 1-4, and the second leading cause for children under 14; drowning is an even greater threat in other countries around the world.
Many lack basic swimming skills
In 2014, a survey completed by the American Red Cross found that more than half of all Americans (54 percent) either can't swim or don't have all of the basic swimming skills.
Parental supervision is key
According to a SafeKids Worldwide 2016 report, despite the fact that lack of supervision plays a role in the majority of drowning deaths, less than half of parents (49 percent) indicate they remain within arms' reach of their child in the water.
Swimming Lessons Make a Difference
Participation in formal swimming lessons can reduce the risk of drowning among children age 1-4 by up to 88%. According to a recent poll conducted by the National Recreation and Park Association (NRPA), more than 9 in 10 Americans (95 percent) believe it is important for children to learn how to swim at an early age.
Males & Minorities are at the Most Risk
Nearly 80% of people who die from drowning are male and the fatal drowning rate of African American children ages 4 to 14 is almost 3 times that of white children in the same age group.