Event Talking Points
What Motivates Team WLSL™
The World's Largest Swimming Lesson™ is a promotional event designed to build awareness and generate local and national press attention about the vital importance of teaching kids to swim to help prevent drowning. What's exciting about the WLSL event is that so many organizations and individual aquatic facilities are coming together to make it happen. The WLSL event helps capture the passion we have for this critical issue as individuals and focuses all that energy on one message for one day.
We are celebrating our eighth year of this worldwide event. This year's event on June 22nd is a great way to kick off the official start of summer in North America, a time when many head out to enjoy water recreational activities as a way to cool off during the hotter summer months. Of course, being safe in and around the water requires more than just swimming lessons. But, learning to swim and the exposure to the water safety skills and messages that swimmings lesson offers provides a lifelong foundation for drowning prevention.
This year TEAM WLSL™ will be setting its sights on a new goal -- reaching more than one billion with the message Swimming Lesson Save Lives™ by 2019. Local WLSL events will take place at hundreds of locations in more than 20 countries on five continents over the course of 24 hours.
By joining our voices together, members of TEAM WLSL™ believe that we can make a positive difference in the lives of children and adults around the world and drive home the message that learning to swim is as important to general safety as wearing a helmet when riding a bike or wearing a seat belt when riding in a car.